Gators NIL
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The University of Florida offers the most comprehensive student-athlete experience in the nation. From winning championships, graduating from a top-five academic institution, to the backing of the most powerful brand in collegiate athletics and now a first-in class NIL program Gator athletes are well positioned for success while in Gainesville and beyond.

NILGo overseen By College Sports Commission

Student-Athletes now report third-party NIL deals at NILgo.com, an online platform created by the College Sports Commission.

About NIL Go


How We Can Help

We are all about helping you succeed by maximizing your name, image, and likeness. We are here to amplify you and collaborate together to build your brand, connect you with incredible opportunities, and mentor you on how to leverage your NIL to its fullest.

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How to Get Involved

There are many ways for Boosters and Fans to support our Gator athletes here at the University of Florida. Whether it is buying their merchandise, hiring them for marketing and business promotions, or joining an NIL Entity that creates fan engagement opportunities.


Florida Director of NIL Ben Chase shares the benefits of brands partnering with athletes and the Gators.

Looking to sponsor or partner with the Florida Gators _and_ our athletes? Gators Sports Properties has ways to maximize your company’s brand through marketing activations, while also bringing athletes into the fold to super charge your marketing goals!

Florida Gators Top Photos of Fall 2023

An exclusive community for Gator Nation, Florida Victorious strives to be the model NIL entity in collegiate athletics committed to delivering life-changing impact for our student-athletes, insider access to fans, and strong value for partners.

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Gators NIL Exchange allows fans, alumni, and local businesses to directly connect with Gator athletes to offer them opportunities. Whether you would like them to promote your local business on social media, or show up to an event, the Gators NIL Exchange unlocks the ability to connect with every athlete on campus.


NIL Gear Supporting Student-Athletes


Gators on NIL

Talitha Diggs NIL video thumbnail
All Sports NIL video thumbnail. Video includes Graham Mertz (FB), Liz Harrison (LAX), Derek Wingo (FB), Kinsey Goelz (SB), Tyler Shelnut (BB), Kayla Dicello (GYM).

Support & Resources for Student-Athletes

Gators Experience - Otis Hawkins Center

The Hawkins Center, Gators Experience, and GatorMade provide student-athletes with financial literacy, brand building and educational workshops focusing on the areas of Name, Image and Likeness.


Jordan and Nike logos
The Gators have partnered with Nike and Jordan brand to form one of the strongest brand and apparel partnerships in collegiate sports.
Gatorade logo
Gatorade owns 46% of the sports drink market. It was created here at the University of Florida. It started in The Swamp.
SEC logo
The SEC continues to set the standard in Championship excellence and provide a student-athlete experience that is enhanced by the substantial revenue distributed through the league.
University of Florida logo
The University of Florida maintains a Top 5 public university ranking and over 450,000 living alumni.
Florida map outline
The Sunshine State. Florida is the 3rd most populous state in the country. With some of the largest TV markets in the United States.

National & Local NIL Guidance


Questions

Ben Chase - Director of NIL Strategy
BenC@gators.ufl.edu