Fred WIlliams - Assistant Coach - Staff Directory

Staff Directory

Fred WIlliams

Title:
Assistant Coach
Email:
Phone:
5506

Fred Williams joined the Florida coaching staff in 2025, bringing a wealth of experience across collegiate and professional basketball, most recently serving as the associate head coach at Auburn for the previous three seasons, where he served as the Tigers’ defensive coordinator and coached point guards.

“Fred is a phenomenal addition to our staff,” head coach Kelly Rae Finley said of Williams’ hire. “His extensive background in both the WNBA and college basketball, his success in developing players, and his commitment to building winning cultures make him a perfect fit for our program. Our players will greatly benefit from his insight and mentorship.”

Williams, a native of Inglewood, Calif., has had an accomplished coaching career spanning more than four decades. At Auburn, he helped guide the Tigers to the 2024 NCAA Tournament and the 2023 WNIT.

Williams spent the 2022 WNBA season as assistant coach and interim head coach for the Los Angeles Sparks. He helped lead the team to playoff appearances in 2019 and 2020.

Williams has 10 years of head coaching experience in the WNBA and was also head coach at the University of Southern California. Prior to his stint with the Sparks, he spent five seasons as head coach of the Tulsa Shock/Dallas Wings, leading the franchise to a pair of playoff appearances.

He was also head coach of the Atlanta Dream for the 2012 and 2013 seasons following three seasons with the team as an assistant coach. While in Atlanta, he was part of a staff that led the team to three WNBA Finals appearances in 2010, 2011 and 2013. Williams spent four seasons with the Utah Starzz, first as an assistant in 1998 and then as head coach from 1999-2001. He also spent two seasons as an assistant with the Charlotte Sting from 2003-04.

In the WNBA, Williams was recognized for his ability to rebuild programs and develop talent, highlighted by helping teams reach multiple playoff appearances and establishing winning cultures.

Additionally, he was as an advance scout in the NBA and WNBA for the Utah Jazz, Seattle Supersonics, Sacramento Kings and Washington Mystics. Williams also served as a basketball analyst for ESPN+.

Prior to his time in the professional ranks, Williams served as head coach at USC from 1995-97 and assistant coach from 1983-90. The team rose to national prominence as he coached legends in Cheryl Miller, Cynthia Cooper and Tina Thompson, who helped lead the Women of Troy to national titles in 1983 and 1984.

Williams earned his bachelor’s degree from Boise State University, where he was an All-Big Sky Conference player for the Broncos. He is married to Bo Talley-Williams, and the couple have five children and two grandchildren.